It changes everything because unlike your usual product launch touching a category to three at best, Metaverse will permanently change the DNA of economy, culture, art and technology. "Teleporting around the metaverse is going to be like clicking a link on the web."Īfter two years of seeing what Covid-19 can do to their lives, would Gen-Z want to share immersive experiences even when apart? You bet.
"Imagine standing on the streets, hearing the sounds, visiting the markets, to get a sense of the rhythm of life over 2,000 years ago.".Two quotes that stand out from Meta's press kit: This Metaverse comes with some shiny features. In 2004, everyone thought, who in their right mind would prefer virtual friends over real ones? Cut to 17 years later, Facebook has 2.9 billion active monthly users. Virtual space will become the real space of growth even the present world wide web can’t fathom. To a 21-year-old, how alluring will the 2D photoshoots of your products remain compared to a world which allows you to digitally try it on while going to that Live VR show by BTS? For the Alphas-the next generation after Gen-Z-what Facebook did to Yahoo chat rooms, Metaverse will do to Facebook.
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What happens to every single brand in the world when Meta manifests itself into a paella of Soonami from the movie 'Free Guy', OASIS from Ernest Cline's novel 'Ready Player One', and Charlie Brooker's 'Black Mirror'? If you think the big four have a monopoly now, wait for this to unwind. From waltzing between the physical world and dreams with the help of augmented reality to dancing in the wilderness of a made-up virtual reality with no creative curb.
It is the metaphor of the infinity sign in its logo. It is not different from when, in 2015, Larry Page and Sergey Brin decided to create Alphabet as the alpha parent company overseeing Google and its other subsidiaries.īut unlike Alphabet Inc, Meta changes everything. If anything, it is the most ambitious thing founder and CEO Mark Zuckerberg has imagined yet. Is Facebook Inc's decision to rename itself Meta a crisis management play like Andersen becoming Accenture? Nope, it is not a caving mechanism.
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